7 Free Digital Marketing Tools for Online Marketers
If you’ve just ventured into digital marketing, but don’t want or can’t afford to pay for premium digital marketing tools—don’t fret.
The internet has many free digital marketing tools for entrepreneurs who wish to take their businesses to the next level without creating a load of monthly bills before you’ve barely got started.
In this blog post, I’ve compiled a list of 7 free digital marketing tools that are reliable and well regarded by those who already use them. These tools are also easy-to-use and only require minimal technical skills to get up and running.
If you’re running a business, you need to communicate with teams, set your expectations for deliverables, establish milestones, and meet deadlines for your organization and yourself. This is essential for the success of any company, including yours.
In the past, email was the tool of choice for most project managers, however, email has limitations and wasn’t designed to meet the demands for fast-paced, dynamic tasks of digital marketers.
Trello is free, yet functional project management and collaboration tool. Its simple but effective platform displays each project like a “board” that has “cards” with checklists. The user interface is intuitive and easy to understand.
There is a premium version, but the free version has most of the essential core features such as organizing project tasks, setting milestones and deadlines, data filtering, deadline reminders, activity log, email notifications, customizable task categorization, drag and drop functionality, etc.
Digital marketers are required to analyze multiple key performance indicators to get insights about traffic and visitor engagement on their websites.
Using this information, they can optimize the content on your website for increasing leads and sales.
Smylelytics is a free website performance monitoring tool that is exceptionally user-friendly and sends you a bi-monthly report of your website’s traffic data—simplifying the process.
If you find logging into Google Analytics and interpreting the charts and graphs of statistical data complicated, consider using Smylelytics.
3. HubSpot CRM
Customer relationship management (CRM) software is essential for managing your relationship with your customers.
CRM software tracks all aspects of a business-customer relationship, including sales processes, store customer data, customer information, and much more. CRM tools also help you to manage your customer contacts, employees, customers, prospects, sales, leads, and more.
The HubSpot’s CRM tool provides all the above core features for free, including customizable views, deal & task boards, prospect and customer database, email connections, templates, tracking and scheduling, creating custom databases, and more.
Hubspot’s interface is intuitive, and the layout is easy to understand.
Email marketing is a proven digital marketing strategy that is often cited as the most reliable and consistent way of marketing to your audience. It also happens to provide one of the highest ROIs Now with a free and powerful autoresponder from MailChimp, it is even more cost-effective.
MailChimp is one of the most popular email marketing tools and is used by thousands of digital marketers.
Their ‘Forever Free’ plan is free for up to 2,000 list subscribers, and you’re are allowed to up to 12,000 emails per month.
Other useful functions include easy-to-use email designs, image uploads, email design templates, sign-up forms, A/B testing, CTRs, integration with third-party apps like Google Analytics, Facebook, Twitter, and more.
5. Answer the Public
Creating blogs that engage readers to share is one of the cornerstones of digital marketing. Blogs help your website to rank organically in search engines, which is an important source of traffic.
To accomplish this, it’s essential to know what topics related to your business, your target audience is searching for.
Answer the Public is a great tool that provides you with insights and ideas for content based on your customers’ keywords and language.
It functions similar to a search engine as you simply type in a keyword related to your business. Answer the Public will generate a tree with topics spread out like branches. The suggested topics are based on actual search queries and trending questions.
6. Moz Local
Moz Local is a digital marketing tool for digital marketers designed to get your business listed correctly and consistently on data aggregator websites like Google or Yelp.
This free tool also provides important data about your brand’s online presence. You can also see whether your business is listed incorrectly, or if there are duplicate listings on a website. All of these features are available in one place for free.
Moz Local also provides useful features like on-page and off-page SEO recommendations, organic rank tracking, competitive analysis, advanced SEO research, keyword value, keyword competitiveness, inbound and outbound links reports, etc.
Startups need to get traffic and leads from multiple social media platforms like Facebook, Twitter, and Instagram. This often takes a tremendous amount of time, effort, research, brainstorming, and coordination to produce and curate posts for each platform.
Hootsuite is a free digital marketing tool that allows you to post on various social media platforms from one place for free. The tool has an easy user interface, and navigating the dashboard is a breeze.
Like most other free tools, you can upgrade to the paid version for more features. Still, the free version has most of the primary functions most businesses need, such as publishing posts immediately, scheduling posts, monitoring feeds, analytics, third-party apps integration, liking, commenting and sharing posts from the dashboard.
Like most free tools, there are caveats. First, many require their users to provide personal information such as an email address for security reasons and marketing purposes before they can actually use it.
The second is that all of them have paid versions with greater capacity and functionality, and while you may not need them, be prepared to be asked to upgrade to them on a regular basis
Nonetheless, these powerful and free tools can be extremely useful when you’re starting, you don’t have much to lose by using them.
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